Established in 2005, Pervasive PR was created in order to fill a specific gap in the market for a specialist consultancy dedicated to the HR and related ‘people’ industries.Pervasive PR was founded by Fraser Butters, a highly experienced PR consultant who has spent too long working for a number of consultancies ranging from small domestic specialists to truly global PR giants such as Burson-Marsteller. During this period, he managed and directed domestic and international PR and marketing communications accounts for dozens of diverse organisations that ranged from small technology start-ups through to household business-to-business and consumer names such as BT, SAP, Accenture and Nintendo.
"Fraser is an accomplished PR and communication partner who has played an important role in building the London HR Connection’s brand and presence for many years. A pleasure to work with and an outstanding ability to engage with the media and communicate our message."
Craig McCoy, Chair of the London HR Connection and interim HR Director
“I have worked with Fraser at Pervasive PR for several years on remits with a couple of the HR focussed businesses I am involved with. Month in, month out, without fail, he delivers.”
Gerry O’Neill, CEO at Curo Compensation and a director at The RES Forum