Experts in building brands and establishing thought leadership in the HR sector, over the last 15 years Pervasive PR has carved out a niche for itself as the UK’s leading specialist in the specific field of ‘PR for HR’. Within the HR and wider ‘people related’ sectors, we bring our unique, pragmatic approach to PR and reputation management to bear for companies that wish to market their products and services to the HR profession, senior HR professionals that want to ‘market’ themselves and corporate and HR teams that want to promote their employer reputation and brand
“We’ve been working with Fraser for the last couple of years and, without doubt, he has played a significant role in ensuring that the Talent Innovations and my own personal brand image and reputation have never been as high.”
“Fraser has worked closely with us for the last few years and played a key PR and communications role throughout our corporate rebranding and new platform launches. A role he continues to play to great effect as we consolidate our position as market leaders. Highly recommended.”
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Pervasive PR is a small, highly effective consultancy that is dedicated to offering premium PR and marketing communications services to the burgeoning HR and wider ‘people’ industries – and to those wanting to reach them. We offer our clients no nonsense, results-focused PR and marketing communications programmes – less the corporate waffle and its associated overheads. PR programmes that make a genuine difference to their business.
Whilst working for ‘other people’, Pervasive PR’s founder, Fraser Butters, spent many years promoting products, brands and services with which he had minimal empathy. As a result he established his own small PR and marketing consultancy, Pervasive PR, to offer a personal, 1-2-1, senior level service to a small number of choice clients. By restricting the actual number of clients and only working with those organisations and, crucially, the people that we truly want to work with, we genuinely feel that we can offer clients a highly motivated, committed and results focused service.
Pervasive PR is treated very much as ‘part of the team’ by its select band of clients. We spend quality time with all of them in order to really get under the skin of the everyday commercial realities facing their operation and ensure that the counsel provided is truly focused and beneficial. We often work, when feasible, from the offices of clients and, whilst not wasting people’s valuable time and being more than capable of ‘flying solo’, relish regular dialogue, preferably face-to-face, with the people running the organisation.
Whilst we appreciate that there will always be a requirement for a degree of high-level strategic input, positioning and direction, we are also strong believers in the ‘don’t over-strategise, just get on with it’ school of PR thought.
Clients receive a tailored PR and/or marketing outreach programme that is bespoke to them and delivered, top to bottom, day in day out, by Fraser Butters. Whether you require a simple press release, a promotion with key media, a meeting with The Financial Times or a client newsletter, Fraser will write the releases and the copy, sort the promos and arrange the media and analyst tours.
Established in 2005, Pervasive PR was created in order to fill a specific gap in the market for a specialist consultancy dedicated to the HR and related ‘people’ industries.
Pervasive PR was founded by Fraser Butters, a highly experienced PR consultant who has spent almost twenty years working for a number of consultancies ranging from small domestic specialists to truly global PR giants such as Burson-Marsteller. During this period, he managed and directed domestic and international PR and marketing communications accounts for dozens of diverse organisations that ranged from small technology start-ups through to household business-to-business and consumer names such as BT, SAP, Accenture and Nintendo.
In our experience, what most clients actually want is good solid counsel and advice regarding their strategic direction and a reliable, effective programme of tactical activity that will deliver the required results. Results that add genuine value to the business.
More often than not, that simply means good, consistent, targeted media coverage that tells the right story and is supported by the correct range of marketing activities. At Pervasive PR we will not over-strategise or complicate things with superfluous marketing speak. We just get on with the job.
Good PR is very much a journey. Client and consultant have to work together to identify and agree the various elements that make up the route of the journey and the consultant then has to drive the programme.
The following has been created in order to showcase an approach – just how Pervasive PR might expect to work with a client. This would also act as an outline agenda for an exploratory or PR kickoff meeting – a discussion document to achieve some consensus as to priorities, focus and timelines. Following this, a full timetable with specific activity and content would be established and agreed.
Upon appointment, the first undertaking would be to rapidly ‘audit’ the current scenario in order to establish a ‘route map’. For instance:
How do you wish to be seen? A single minded, measurable and realistic objective is a pre-requisite for success. Understand the overall ‘commercial’ objectives and ensure that PR supports those ambitions.
All too often PR consultancies will spend significant time and money debating the nuances and minutia of specific target audiences and how best to reach out to them. However, more often than not, you are more than aware of who you need to reach so the ‘who do we need to talk to’ should become a simple case of which media and other ‘channels’ do we wish to target in order to reach them?
Key to establishing a higher media profile is building momentum and continuity. Establishing a regular dialogue and flow of information will build expectation, demand and results.
The $6m question. Pervasive PR will work with you to establish just what ‘collateral’ or potential PR and marketing communications ammunition exists or can be quickly and easily created.
The days of simply mass mailing generic press releases and hoping for coverage have past. Every single target journalist/media has to be handled individually and each story best crafted to suit each particular opportunity.
Following an exploratory meeting, we will be in the position to agree key focus areas/topics or issues. Once we’ve agreed the focus, we can discuss specific content to support that focus and can start to draw up a more detailed programme with content, timings and actions.
Above and beyond PR consultancy talk of perceptions, awareness levels and the like, most clients are pretty clear about what it wants to achieve from its investment in PR. However, we are happy to sit down with our clients at the outset and agree and set expectations with regard to what the client wants to achieve and where it wants the journey to take it. Pervasive PR will then fully commit its resources and experience to the task at hand.
Less than you might think. Following our appointment and once we have agreed specific activities, focus and timelines, Pervasive PR will provide detailed cost breakdowns for your PR and marketing communications programme. Finally, unlike most consultancies, Pervasive PR does not make a charge for routine ‘expenses’.
“We’ve been working successfully with Fraser at Pervasive PR for many, many years. I believe that speaks volumes for the results we continue to enjoy.”
“As a start-up company in an incredibly competitive market it was essential from the outset that we could punch above our weight in the media. Fantastically connected, Fraser has enabled us to do just that as we have featured in all of our target media in the last year including The FT, The Times, The Daily Telegraph and a host of leading HR trade and business titles. I’d recommend Fraser at Pervasive PR to anyone.”