"Fraser is an accomplished PR and communication partner who has played an important role in building the London HR Connection’s brand and presence for many years. A pleasure to work with and an outstanding ability to engage with the media and communicate our message."
Craig McCoy, Chair of the London HR Connection and interim HR Director
“We’ve been working with Fraser for the last couple of years and, without doubt, he has played a significant role in ensuring that the Talent Innovations and my own personal brand image and reputation have never been as high.”
Elva Ainsworth, MD at Talent Innovations

Pervasive PR – PR for HR

Over the last 15+ years, Pervasive PR has carved out a niche for itself as the UK’s leading expert in the specific field of ‘PR for HR’

Within the HR and wider ‘people related’ sectors, we bring our unique, pragmatic approach to PR and reputation management to bear for:

Companies that wish to market products and services to the HR profession
Senior HR professionals that want to ‘market’ themselves and
Corporate and HR teams that want to promote their employer reputation/brand

Founded by Fraser Butters, Pervasive PR is a small, highly effective consultancy that is dedicated to offering a full range of premium PR and marketing communications services to the burgeoning HR and wider ‘people’ industries – and to those wanting to reach them. We offer our clients no nonsense, results-focused PR and marketing communications programmes – less the corporate waffle and its associated overheads; PR programmes that make a genuine difference to their business.

Current Pervasive PR Clients

“I have been working with Fraser for more than two years and, during this time, have benefitted from his experience, knowledge of HR professionals and their interests and contacts in the HR media. Fraser has been able to secure article placements and commentary opportunities for HireRight in several leading UK HR publications and his perspective on how PR and HR converge has been helpful to inform our EMEA marketing strategy and activities.”

Tom Sayer, Senior PR and Content Manager at HireRight

“We’ve been working successfully with Fraser at Pervasive PR for many, many years. I believe that speaks volumes for the results we continue to enjoy.”

Anna Shields, Co-Founder and Director at Consensio

The London HR Connection – HR network (10+ years)
Consensio – conflict management and mediation (8+ years)
Talent Innovations – continuous performance management (4+ years)
HireRight – employee screening services (2+ years)
OE Cam – business psychologists & organisation consultants (<1 year)
Wagestream – financial wellbeing (<1 year)

“Fraser is one of my most trusted PR contacts and I can always rely on him to deliver timely, relevant editorial and ideas that are exactly the right tone and approach for my readers. With heaps of energy and enthusiasm, Fraser is an extremely strategic thinker and a charismatic people connector and consistently demonstrates a well thought out and considered view of all stakeholders.”

Mary Appleton, Editor in Chief, Future Talent/Changeboard, 2020 HR Publication of the Year“

I rate Fraser at Pervasive PR so highly as a PR professional that I use him myself”

DeeDee Doke, Editor at Recruiter Magazine

PESO PR

Pervasive PR is an advocate of the PESO PR model (Paid, Earned, Shared and Owned) – a big picture, all channel-inclusive way of communicating. PR and marcoms programmes can be created to match specific client requirements and budgets and activity can be as extensive or as focused as desired. However, they all start with the creation of good content and thought leadership feeding ‘Earned,’ ‘Shared’ and ‘Owned.’ When pertinent and budgets permit, the programme can, and should be, enhanced with elements of ‘Paid’ contribution to help ensure a truly joined up and strategic marketing approach.

"Fraser is an accomplished PR and communication partner who has played an important role in building the London HR Connection’s brand and presence for many years. A pleasure to work with and an outstanding ability to engage with the media and communicate our message."
Craig McCoy, Chair of the London HR Connection and interim HR Director
"Fraser is an accomplished PR and communication partner who has played an important role in building the London HR Connection’s brand and presence for many years. A pleasure to work with and an outstanding ability to engage with the media and communicate our message."
Craig McCoy, Chair of the London HR Connection and interim HR Director